How to Sell on Noon in the UAE?

27 June, 2025

Sell on Noon to tap into one of the UAE’s fastest-growing online markets. But how do you start quickly and avoid common hurdles? This guide breaks down 7 simple steps to help you set up your store, get licensed, and list products with ease. Ready to join the local shopping revolution and grow your business smartly? Let’s dive in.

Table of contents

Noon in UAE: Your Local Shopping Revolution
What does it mean to sell on Noon as a UAE business owner?
Why Selling on Noon is Your UAE Growth Partner?
7 Steps to Get a Company License for Your Noon.com Store.
Your No-BS Guide to Selling on Noon from UAE.
What Fees Do You Pay When You Sell on Noon?
What Products Can You Sell on Noon?
Summary.
FAQ’s.

Noon in UAE

Think of Noon as the UAE’s digital souk – but faster, bigger, and open 24/7. In the United Arab Emirates, Noon is a leading online marketplace connecting millions of buyers and sellers.

It offers a wide range of products, fast delivery, and secure payments. You can easily list items and reach local customers without hassle. Additionally, Noon supports sellers with tools and logistics, making it simple to manage orders.

For UAE businesses, Sell on Noon opens doors to growth and wider reach. This platform makes online selling easy and effective.

What does it mean to sell on Noon as a UAE business owner?

To sell on Noon means reaching millions across the UAE with less cost and faster growth. You can register easily, upload your products, and start getting real orders fast.

Since Noon handles marketing, payments, and delivery, you can focus on growing your business. Better yet, it promotes fair competition for small brands.

So if you run a UAE business, now is your chance to sell on Noon and scale smart.

Why Selling on Noon is Your UAE Growth Partner?

In the United Arab Emirates’ vibrant e-commerce scene, Noon consistently delivers tangible results. It connects you directly with millions of shoppers ready to buy. Let’s talk about practical benefits.

Here’s why listing here makes clear business sense for UAE sellers:

Massive Local Audience: Noon attracts millions of UAE shoppers monthly. Consequently, your products gain instant visibility to buyers actively searching. It’s prime digital exposure.
Instant Trust Boost: Shoppers deeply trust the Noon brand. Therefore, selling here automatically lends your products credibility. This trust often means higher sales.
Logistics Made Simple: Choose Fulfilled by Noon (FBN), and they manage storage, packing, shipping, and returns. You thus save a great deal of time and work. Additionally, FBN products frequently receive greater exposure.
Powerful Built-In Marketing: Noon runs massive campaigns like Yellow Friday. Accordingly, your products get featured automatically during these big sales events. You reach crowds hard to find alone.
Clear, Useful Insights: The Seller Portal gives straightforward data on sales and trends. As a result, you can make smarter choices about stock and pricing. Real feedback guides you.
Reliable Weekly Payments: You get paid on a regular schedule. This predictability makes managing your cash flow much easier.
True Local Understanding: Noon knows UAE shoppers. They support Cash on Delivery (COD) well. They prioritize fast shipping. This local insight is invaluable.
Competitive Selling Costs: Fees exist, naturally. However, Noon’s structure is fair, especially considering the massive reach. The cost of acquiring a customer is often a good investment.
Easy Setup & Control: Getting started is straightforward. Managing listings and orders feels intuitive. You don’t need deep tech skills.
Dedicated Local Support: Get help in Arabic or English. Teams understand regional challenges. This makes solving issues smoother.

Why Noon Stands Out for UAE Sellers (Compared to Others)

Feature	Noon Advantage	Why It Helps You
Audience Reach	Millions of focused UAE/GCC shoppers	Targets buyers most likely to purchase
Fulfillment	FBN: Hassle-free storage, pack & ship	Frees you to concentrate on products & growth
Local Payments	Strong COD support (crucial in UAE)	Meets customer preferences, boosts sales
Marketing	Huge local events (Yellow Friday)	Drives massive traffic without extra cost
Seller Support	UAE-based teams, Arabic/English help	Faster, more relevant solutions
Insights	Clear sales data & customer trends	Make informed decisions easily
Payments	Consistent weekly settlements	Steady cash flow for your business

The Real Advantage: Understanding UAE Shoppers

Honestly, Noon’s edge comes from knowing how UAE customers shop. They embrace COD because it’s popular here. They push fast delivery because speed matters.

Furthermore, events like Yellow Friday create genuine excitement locally. Selling here plugs you into a system built for this market. The local support, importantly, gets the nuances you face daily. This means less friction.

Why UAE Sellers Trust Noon

Cash on Delivery fits local habits
Delivery is fast and reliable
Real-time sales tracking
No listing limits for most categories
Business Link UAE helps you register and start faster

Advanced Seller Tools and Support

Noon gives you control through the Seller Lab. You can:

Track real-time sales and orders
Manage inventory and shipment notifications
Improve product listings and keywords
Monitor customer feedback
Access virtual training sessions
Reach support via phone or email

Expand to KSA and Egypt Easily

Once active in the UAE, you can list the same products in Saudi Arabia and Egypt with minimal effort. Noon handles:

VAT and customs
Cross-listing updates
Fulfillment logistics

You reach new buyers fast—without new setup steps.

Noon’s Growing Ecosystem

Noon isn’t just e-commerce. It’s building a wider digital world:

Noon Mall for everyday shopping
Now for grocery delivery
Noon Minutes for 15-minute shipping
Home Services like cleaning and maintenance
Fintech Services through the same app

This means buyers stay longer, return more often, and see your products more.

Ready to Grow in the UAE Market?

Finally, if you’re serious about growth in the UAE, listing your products on Noon is a smart, practical step. You get local support, trusted branding, and easy access to millions of buyers.

Want to grow your sales in the UAE?

Start with Noon.

Obtain a Business License to Begin Selling at Noon

Starting to sell online in the UAE is exciting, especially on a major platform like Noon.com. However, before you list any products, you need the right company license.

I will cut through the paperwork and jargon, giving you clear steps to get your company license ready for Noon.com. We will cover everything you need to know, from picking the right business type to submitting your documents.

Why a Company License Matters for Noon.com?

Simply put, a company license makes your business legal. Noon.com, like all big online marketplaces, needs you to be properly registered. This ensures trust, protects customers, and allows you to handle money legally. Getting your license right from the start avoids problems later on. It also shows customers you are a serious business.

Step 1: Pick Your Business Type – Mainland or Free Zone?

This is your first big decision. It affects where you operate and what benefits you get. Both have their good points for selling on Noon.com.

Mainland Company:

- - What it is: A mainland business registered directly with the Department of Economic Development (DED) in an Emirate like Dubai or Abu Dhabi.
  - Good points: You can sell anywhere in the UAE, directly to local customers. Later on, you can also open a physical store.
  - Things to know: It might involve more paperwork and a local sponsor in some cases. You also usually need a physical office space.
  - Best for: Businesses planning broad local sales, or those needing a physical presence.

Free Zone Company:

- What it is: A business registered within specific economic zones (e.g., Dubai CommerCity, Shams, IFZA).
- Good points: You get 100% foreign ownership. There are also tax benefits. Setting up is often quicker and simpler. Many free zones offer very affordable e-commerce license packages, sometimes even virtual office options.
- Things to know: Direct sales outside the free zone might need an extra DED license.
- Best for: Businesses focused purely on online sales, or those wanting faster setup and full ownership.

Step 2: Choose Your Business Activity (E-commerce Specific)

Every license needs a clear business activity. For selling on Noon.com, you need an activity related to online retail or e-commerce.

Common Activities: These might include Online Retail, E-commerce Business Trading via Electronic Portals, or similar descriptions.
Why it matters: Your license activity must match what you sell. This ensures you stay legal and comply with regulations.
Check with Authorities: Confirm the right activity with the DED for the mainland, or the chosen Free Zone authority. They have lists of approved activities.

Step 3: Pick a Good Company Name

Your company name is important. It needs to be unique and follow UAE rules.

Rules to follow: The name should not be offensive. It cannot use religious terms. It also cannot copy existing famous brands.
Verify Availability: You need to make sure the name you have selected is available. Work with the Free Zone authority or the DED on this.
Reserve it: Act fast to secure a distinctive name. This stops anyone else from taking it.

Step 4: Prepare All Your Documents

Gathering the right papers is a key step. Having everything ready saves time later.

Key Documents You’ll Need:
- Passport copy(ies): For all owners and partners.
- Emirates ID copy(ies): For all UAE residents.
- Residence Visa copy: If you are a non-UAE national living in the UAE.
- No Objection Certificate (NOC): Sometimes needed from your current sponsor, if applicable.
- Shareholder details: Full names, nationalities, and shares.
- Proof of address: For the business (e.g., tenancy contract for a physical office, or a virtual office agreement from a Free Zone).
- Application Forms: Filled out correctly for the chosen authority.
Important Note: Make sure all copies are clear. They must be easy to read. Errors can cause big delays in your application.

Step 5: Submit Your License Application

This is where you hand in all your hard work. Free zones and the mainland go through a slightly different process.

For Mainland Companies (DED):

- - Initial Approval: First, you get an initial approval. This means the government has no issues with your business idea.
  - Trade Name Reservation: You then reserve your chosen company name.
  - MoA Drafting (if LLC): If you form an LLC, you’ll need to draft a Memorandum of Association. This outlines how your company runs. It is required to be signed by partners.
  - Office Space: You need to reserve a real office space. This tenancy contract needs to be registered with Ejari in Dubai.
  - Completed Submission: Send all paperwork to the DED.
  - Pay Fees: Pay the required licensing fees. Depending on your activities and legal structure, these fees change.

For Free Zone Companies:

- Direct Application: You apply directly to the chosen Free Zone authority (e.g., Shams, IFZA).
- Simplified Process: Many free zones have very streamlined processes, often requiring fewer documents initially.
- Flexi-Desk/Virtual Office: Many e-commerce licenses in free zones come with a flexible desk or virtual office option. This saves on rent.
- Pay & Submit: Pay & Submit: Send in your paperwork and cover the costs. Free zone e-commerce licenses can start from around AED 5,750.

Step 6: Wait for Approval and Get Your License

After submitting, there’s a waiting period. Then, you’ll get your license.

Review Time: Authorities will review your application. This usually takes a few business days. Free zones are often quicker.
Possible Queries: They might ask for more details. Be ready to provide them fast.
License Issuance: Once approved, your company license will be issued. This is your green light to operate legally.

Step 7: Open Your Corporate Bank Account

This is a crucial next step once your company license is ready. Noon.com will need your corporate bank details to pay you.

Why it’s needed: You cannot use a personal account for business transactions on Noon.com. A corporate account keeps your business finances separate and professional.
Documents needed: Your new company license, Memorandum of Association (if applicable), shareholder passports/Emirates IDs, and potentially a company resolution.
Make sure you have your SWIFT code and International Bank Account Number (IBAN) handy.

License Types and Key Considerations for Noon.com Sellers

Understanding the options helps you make the best choice for your Noon.com store.

Feature	Mainland Company	Free Zone Company
Licensing Authority	Department of Economic Development (DED)	Specific Free Zone Authority (e.g., Shams, IFZA)
Cost (Estimated)	Higher (AED 12,000 – AED 25,000+ annually)	Lower (AED 5,750 – AED 15,000+ annually)
Ownership	Can require a local sponsor (for some activities)	100% foreign ownership allowed
Trade Scope	Sell anywhere in the UAE (direct local market access)	Mainly within the Free Zone, local sales may need a DED permit
Physical Office	Often mandatory	Often optional (flexi-desk or virtual office)
Setup Speed	Slower (more steps and approvals)	Faster (simplified setup)
Visas	Eligible for investor and employee visas	Eligible for investor and employee visas
Best for Noon.com	Great if you want local reach and plan for offline and online sales	Ideal for sellers focused on online sales via Noon.com with a fast, low-cost setup

Get Licensed, Then Sell on Noon

Getting your company license is a foundational step. It ensures your business is legal and ready for the fast-paced world of online sales. While it might seem like a lot, breaking it down into these clear steps makes it manageable.

Once you have your license and corporate bank account, the path to opening your store on Noon.com becomes much smoother. Take your time, get it right, and then get ready to connect with millions of buyers across the UAE.

Your No-BS Guide to Selling on Noon from UAE

Look, starting at Noon isn’t about complex jargon. It’s about getting real buyers fast. After business link helping hundreds of UAE businesses setup, here’s the exact process, with local tricks most guides miss:

Step 1: Get Your Business Ready

Before anything else, you’ll need to prepare your business legally. This is a must for any legal operation.

Grab your valid UAE trade license. Trade license proves your business is legal. Mainland or free zone setups both work well. Free zones often offer quicker setup.
Have your Emirates ID or passport ready. These are necessary for verification. For non-UAE nationals, a residence visa is also required.
Open a corporate bank account. You’ll use this account to receive weekly payments from Noon. It keeps your finances clear.
Gather your VAT certificate, if registered. This permits you to charge and remit VAT correctly. Therefore, collect these documents early.

Free zones like SPC issue e-commerce licenses in under 1 hour if you’re just starting.

Step 2: Easily create a Noon Seller account

Setting up your seller account on Noon is the next step. It’s a straightforward process.

Enter seller.noon.com to use the Noon Seller Lab platform. Click “Sign Up” there.
Sign up for a new seller account. You’ll use your company email here. If you have a regular Noon customer account, you might use it as your gateway.
Submit your business details. Input your company name and product categories. Add your contact information, too.
Upload all your prepared documents. Noon reviews these for approval. This guarantees that they confirm your identity and company.
Wait 3 to 5 days for approval. This time allows Noon to check all your submitted details carefully.

Step 3: FBN vs. FBP – Pick Your Fulfillment Model for Smooth Operations

Noon offers two main ways to handle customer orders. Choose what fits your business best.

Model: How It Works Best For

FBN (Fulfilled by Noon) Noon stores your products. They also pack and ship. They manage customer returns. Merchants who prefer to avoid the burden of logistics.

FBP (Fulfilled by Partner) You store your products. You also manage packing and shipping. Noon helps with the final delivery. Sellers with existing storage or staff. You keep full control here.

You transmit your inventory to Noon’s warehouses when you use FBN.
There are associated storage and fulfillment fees.
Conversely, FBP means you manage your warehouse and dispatch. You are responsible for timely packing.
Real Talk: FBN gets 70% more visibility during major sales like Yellow Friday. Additionally, FBN products often get higher visibility on the platform. Customers sometimes prefer Noon Express items. Think about which model suits your items.

FBN vs FBP – Pick Your Fighter

Model	How It Works	Best For
FBN (Fulfilled by Noon)	Noon stores, packs, ships your products, and handles returns	Sellers who want a hands-off logistics solution
FBP (Fulfilled by Partner)	You store, pack, and ship; Noon handles delivery	Sellers who want full control over their operations

Step 4: List Products for Maximum Sales Impact

Once your account is active, you can start adding your products. Good product listings are essential for sales. Therefore, focus on quality and detail.

Photos: Use high-quality images. Shoot multiple angles. Show your product clearly. Use white backgrounds for best results. Noon even offers free product photoshoots for Mahali sellers.
Titles: Craft catchy titles. Include relevant keywords. Make titles descriptive and engaging for buyers. For example, add “UAE delivery” or relevant cities like Men’s Running Shoes Dubai.
Descriptions: Write clear, simple descriptions. Explain product features and benefits. Use bullet points for easy reading.
Specifications: Provide accurate technical details. This prevents customer confusion. It also helps reduce returns.
Keywords: Research and use the words customers search for. This boosts your product’s search ranking on Noon. Consider Arabic SEO by adding keywords like توصيل سريع (fast delivery). This can boost local traffic by 40%.

Step 5: Understand Noon’s Fees and Get Paid Consistently

Noon charges commission fees on sales. These rates vary by product category. Knowing them helps you price smartly.

Fee Type FBN Cost FBP Cost

Sales Commission 5-25% (by category) 5-25% (by category)
Shipping 7-71 AED/item 12-42 AED/shipment
Storage Fees 1.5 AED/cubic ft/month (Not applicable to FBP storage)
Payment Fee Charged per order Charged per order
Advertising Costs are Optional for promotions. Optional for promotions.
Return Handling Managed by Noon. You manage returns.
VAT 5% on all applicable fees. 5% on all applicable fees.

Noon typically processes payments to sellers weekly. This predictability makes managing your cash flow much easier. All completed orders, minus fees, are included in payouts. Ensure your bank details are correct.

Fee Truths (What Others Hide)

Cost Type	FBN (Fulfilled by Noon)	FBP (Fulfilled by Partner)
Sales Commission	5–25% (depends on product category)	5–25% (same rates apply)
Shipping Fees	7–71 AED per item	12–42 AED per shipment
Hidden Cost	Storage fees: 1.5 AED/ft³ per month	You handle return shipping & costs

Step 6: Master Order Management and Customer Service

Once you start selling, managing orders efficiently is key. Noon’s Seller Lab helps you do this with ease.

Monitor orders daily. Track new orders in real time. This helps you process them quickly.
Manage inventory levels. Keep popular items in stock. Avoid running out of best-sellers.
Ship products on time. Coordinate with Noon logistics for FBN. For FBP, pack orders same-day; UAE buyers expect speed.
Respond to buyer questions quickly. Good service builds trust. It also encourages repeat business. Handle returns professionally.
Track performance with insights. Use Noon’s analytics tools. Check sales, views, and customer feedback. Adjust your listings accordingly.

Step 7: To Launch Faster, Truly Stand Out on Noon

If you want to achieve, you must go beyond the basics.. These strategies can help you surpass your competitors.

Join Noon Mahali: This program offers free training and support for SMEs. It helps businesses with revenue under 400K AED.
Run Yellow Friday deals: Participate in Noon’s major sales events. Sales can spike 300% during these times. Start your preparations early.
Use Arabic Call-to-Actions (CTAs): Buttons like اشتري الآن (Buy Now) can lift conversions by 22%.
Use the Seller Lab fully. This dashboard helps you track orders. You can see customer trends and manage inventory in real-time.
Build your brand. Consistent branding across your listings helps. It makes your store memorable.

List on Noon, Reach Millions — UAE Growth Starts Here

Connecting with Noon’s vast audience provides a clear path for growth. You get essential logistics support. You gain powerful marketing reach. Also, you earn valuable customer trust.

Listing your products is a wise move. It helps capture your share of this dynamic market. Start today. Watch your business grow.

Ready to outrank rivals? Your first 100 buyers are searching now.

What Fees Do You Pay When You Sell on Noon?

Noon charges a commission on each item sold. The rate depends on your product category.

No setup fees
No monthly charges
Shipping fees may apply if you use Noon’s delivery services

You manage your pricing. Everything is clear upfront, so you can plan your profits without surprise charges. This transparency makes it easier to adjust your pricing and grow with confidence.

What Products Can You Sell on Noon?

Noon.com provides a sizable marketplace for the sale of a broad range of goods. Whether you’re a small seller or a large brand, knowing which products you can list helps you plan your store better. This guide explains clearly what types of products are accepted and which need extra permits. Follow this to get ready and confidently sell on Noon.

Products That Require Special Permits or Restrictions

Pharmaceuticals & Health Products: Must have approval from the Ministry of Health. Prescription medicines are not allowed.
Food & Beverage: Products need food safety certificates and import permits if applicable.
Electronics with Batteries: Lithium batteries and hazardous materials require special handling and documentation.
Alcohol & Tobacco: These are not permitted for sale on Noon.
Animals & Plants: Live animals, plants, and seeds are restricted.
Weapons & Ammunition: Completely prohibited.

Noon Product Categories & Requirements Overview

Product Category	Allowed?	Special Requirements	Notes
Electronics & Gadgets	Yes	Warranty & authenticity checks	Refurbished items accepted
Home Appliances	Yes	Safety certifications	Smart devices need approval
Fashion & Apparel	Yes	None	Brand authorization may apply
Beauty & Personal Care	Yes	Sealed & certified	Expiry dates must be valid
Groceries & Food	Yes	Food safety & import permits	No fresh items
Toys & Games	Yes	Safety standards	Age-appropriate labeling
Sports & Fitness	Yes	None	–
Books & Stationery	Yes	None	Digital formats accepted
Automotive & Tools	Yes	Safety & compliance checks	–
Furniture & Decor	Yes	None	Size restrictions may apply
Baby & Kids Products	Yes	Safety certifications	Must meet UAE standards
Pharmaceuticals	Limited	MOH approval	No prescription drugs
Alcohol & Tobacco	No	–	Banned products
Weapons & Ammunition	No	–	Banned products
Live Animals & Plants	No	–	Banned products

How to Choose Products for Your Noon Store?

Focus on popular, high-demand items with good margins.
Check Noon’s category rules and restrictions carefully before listing.
Use authentic, certified products to avoid returns and account issues.
To improve your standing, look into the products and costs of your rivals.
Consider seasonal trends like Ramadan or Black Friday for product focus.

Noon allows you to sell a broad range of products, but choosing the right ones matters. By understanding what’s allowed and meeting all requirements, you position yourself for success. You may expand your business in the UAE’s thriving e-commerce sector and sell on Noon with confidence if you take the proper approach.

Summary

Still wondering how to sell on Noon in the UAE? 7 simple steps are all you need to start now. Business Link can guide you from setup to launch. Don’t wait. Sell on Noon today and reach real buyers across the UAE with less effort. Your store is one step away. Reach out to Business Link and turn your idea into a live shop. Start fast, stay focused, and grow where your customers already are.

FAQ’s

Is it safe to sell on Noon from the UAE in terms of payments?

Yes. Noon uses secure payment gateways, protecting both buyers and sellers. Payments to sellers happen regularly after order confirmation. This reduces the risks of fraud or late payments. You can check payment status anytime in your seller dashboard.

How do I manage returns and customer complaints when I sell on Noon?

Noon has clear return policies. You must accept returns within the agreed-upon timeframe. Handle complaints professionally and respond fast. Good customer service boosts your reputation and ranking on Noon’s platform. Keep communication polite and solutions-oriented.

What makes Sell on Noon from UAE a good choice compared to other platforms?

Noon offers deep UAE market penetration, strong logistics, and local support. It understands UAE consumer preferences well. Plus, Noon’s low fees and ease of use make it attractive. With millions of active users, Noon gives sellers a real chance to grow fast. This combination stands out from global platforms less focused on the UAE.

Can UAE Small Businesses Sell at Noon?

Yes, they can. Whether you’re just starting or already selling offline, Noon gives you access to millions of shoppers. You don’t need a large inventory or a big budget.

That’s why many UAE-based startups and home businesses choose Noon to launch online. It’s a cost-effective way to reach a wide audience and build brand trust.

How Does Shipping Work When You Sell on Noon?

You have two choices:

Use Noon’s logistics
Ship orders yourself

Choose the model that fits your operations—but always aim for fast, reliable delivery.

UAE Business Setup

KSA Business Setup